This course will equip you with a broad understanding of social media and will cover the basics of what social media is and how social media can be used by businesses to engage with current or prospective customers. It touches on the different roles played by different social media channels and how engagement differs between these channels. We will also be considering the importance of identifying and targeting the right audience groups, what toolsets are available to do this as well as ensuring brand activation is achieved through the use of different social media platforms.
Course Timeline:
Know how to get the best out of this course.
In this step, we have outlined some important considerations for staying safe online.
What exactly is social media? find out what it is and why more and more businesses are beginning to take advantage of the benefits of having a social media presence.
What is a brand, and what do we mean by a brand?
In this lesson, Elitsa explains the five key things a business needs to consider in order to use social media effectively.
Who are you actually focusing your message towards? And who are they?
What are your options when it comes to selecting a social media channel for a particular campaign?
Now that we've identified the channel and networks, it's really time that we start to focus on defining and creating our message
This lesson explains why different message formats are useful for different purposes, and how your choice of format will affect how your audience interacts with your content.
Now Jay will go into more detail about how to manage a social media campaign effectively.
Managing a social media campaign across multiple channels can be difficult, so this lesson introduces you to some tools that can help you manage your campaign, and analyse how your audience is engaging with your content.
In this lesson, you will learn more about Twitter and Instagram, the benefits of using them, and what types of content to post on each of these channels to use them effectively.
Start to use Twitter more effectively by following these tips
In this lesson, you will learn about the importance of having a presence on LinkedIn, for both individuals and businesses, and how you can use LinkedIn to expand your professional network.
Finally, we’ve got three tips that can help you use social media effectively
Learn what a key performance indicator (KPI) is, and how you can apply this concept to measure the success of your social media campaign.
Emer explains what social listening is, the useful data it can provide, and how listening to what people say online can be used to improve your social media campaign.
What next?
5 Great Course!
I Abubakar Yusuf am from Nigeria am very happy to start learning at Ali thanks so much
Great course
Branding you business on social media is the best way
Thank you so much for this great opportunity to learn.
The course contents are top notch. Many thanks ALI
I'm mercy uzoma, a marketer and entrepreneur from Nigeria. I'm okay with the classes
ITSE JOSEPH AMMAH 5
5
This is one of the best online tutorials ever. Kudos
Thanks so much
Thank you so much for this great opportunity to learn.
This course is insightful. I urge you to join
5
Thank you so much
Evans Godwill Jonathan Mbogba, Sierra Leone
5
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I am Olukanmi, Samuel Olutade. I hold degree in electrical engineering from Rivers State University of science and technology. I am here to learn social media strategies. I am open to tutoring from anyone because knowledge is power. Thanks a million!
I am Olukanmi, Samuel Olutade. I hold degree in electrical engineering from Rivers State University of science and technology. I am here to learn social media strategies. I am open to tutoring from anyone because knowledge is power. Thanks a million!
5
5
5
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5